To put it bluntly, Minecraft doesn't need to go free-to-play, given its success as a premium product. It's not like there are ...

Far beyond the theater, there’s a whole universe of promotions driving awareness for the film: Minecraft baseball nights, ...

McDonald's reveals a collaboration with A Minecraft Movie, introducing meals with Minecraft collectibles, a new sauce, and in ...

Starting April 1, McDonald's Happy Meals will come with one of six collectibles inspired by A Minecraft Movie.

With A Minecraft Movie headed to theaters on April 4, it should come as no surprise that the game it's based on is adding a bunch of content linked to the release. Minecraft is adding downloadable ...

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

Takes you closer to the games, movies and TV you love Issues delivered straight to your door or device ...

McDonald's launches Minecraft meals for kids and adults with toys, game codes, and themed food from April 1 to 27.

McDonalds announced this week its joint venture with Minecraft for a Happy Meal promotion, connecting two massive audiences ...

The McDonald's x A Minecraft Movie collaboration features limited-edition meals, exclusive collectables, and in-game codes.