PEOPLE are just realising the meaning behind the iconic Michelin Man logo – and it turns out the tyre firm’s mascot has a bizarre history. Michelin’s inflatable white man now can … ...

Tyre giant Michelin is to introduce a new sound logo as part of its corporate identity. The logo, designed in collaboration with Sixième Son, is a 32-second sequence of musical notes which will ...

Michelin sportscar operations manager Pierre Alves said that this has been conceived “to make the invisible visible”. Michelin slick tyres made from 50% sustainable materials, WEC Test Paul Ricard ...

The logo of French tyre maker Michelin is seen at a company building in Boulogne-Billancourt, near Paris, France, August 6, 2022.

The Michelin tyre logo on the side of a Formula 1 motorhome. Michelin will not be applying to replace Pirelli as Formula 1’s official tyre supplier, the company’s CEO ...

The Michelin man is white for a bizarre reason Credit: AFP. But he was invented at provincial fair in Lyon, France in 1894, where brothers Andre and Eduard Michelin were advertising their new tyres.