In a legal filing submitted to a UK employment tribunal, Purkayastha said the return of investment (RAOS)—an important metric ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

Previously, Meta explained that advertisers will be automatically charged for their ads whenever they spend up to their set payment threshold. They’ll then be charged again at t ...

Meta's boosted forecast reflects its push to improve advertiser returns by using AI and automation to optimise ad delivery ...

In the past 12 months, The Epoch Times has spent over $300,000 on Facebook and Instagram ads promoting political surveys to collect the emails of Canadians using a series of anonymous pages.

The updates focus on creative diversification, enhanced use of creators and Reels and expanded shopping features across ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories. Using Meta ...

Malaysia Airlines (MAB) is finding itself in an unexpected position after elements of its global brand campaign “Time For” ...

Anti-suicide charity The Molly Rose Foundation has urged brands to demand more from TikTok and Meta after ads were found next to harmful content on the platforms.

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards.

Zocket AI is one of the world’s leading providers of AI-native advertising solutions. The company's platform has processed ...

Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather than be subject to upcoming regulation.