In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards.

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

Previously, Meta explained that advertisers will be automatically charged for their ads whenever they spend up to their set payment threshold. They’ll then be charged again at t ...

In a legal filing submitted to a UK employment tribunal, Purkayastha said the return of investment (RAOS)—an important metric ...

Meta has been accused of inflating the return on ad spend (ROAS) for ads running on its Shops network, in serious allegations ...

Meta's boosted forecast reflects its push to improve advertiser returns by using AI and automation to optimise ad delivery ...

Meta Ads’ AI isn’t replacing digital marketers anytime soon. Still, its best practices – from automation to targeting – can help social ads teams drive better results and streamline workflows.

Meta ran ads that fundraised €2.05 million for the Israeli Defence Forces, a new analysis shows. View on euronews ...

Facebook and Instagram owner Meta said Friday that it will stop all political advertising in the European Union by October, blaming legal uncertainty over new rules designed to increase ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories. Using Meta ...