Americans’ Favorite Medium Is Television, ... In fact, among all media, TV ads scored highest with viewers, who said that, as far as ads go, the ones they watch on TV work best.

Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of a broadcast signal or satellite ...

The Report offers no guidance as to how the actual medium used affects the Fair Disclosure analysis. Twitter, for example, limits tweets to just 140 characters and the limit is further decreased ...

The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exceed television revenue by 2028.

5. Medium. Create and publish your own or contribute to others’ publications on the Medium website. Despite the obsession with 15-second videos, long-form content is not dead.

PR and corporate communications professionals have a lot of channels—social, newswire, web pages, emails, etc.—to analyze when determining the success of their press releases. For most ...

The channel will go off air on March 1, after French media watchdog Arcom decided not to renew its 10-year licence and handed it to another bidding channel. Sign up here.