In the video, Ms Clark also referenced Mecca Max’s Of Duty Blush Stick, with retails for $20 and has 6.5 grams of product. At a cost per wear of $0.03, Ms Clark calculated it could be used 667 ...

A popular Australian influencer has taken aim at a beauty retail giant, slamming the brand over its new ‘50 cent’ makeup claim. This week, Jill Clark shared a five minute long video in which ...

A popular Australian influencer has taken aim at a beauty retail giant, slamming the brand over its new ‘50 cent’ makeup claim. This week, Jill Clark shared a five minute long video in which ...

Mecca’s Beauty Loop has become a social media phenomenon, with customers posting videos of themselves “unboxing” their gifts. “It’s not an afterthought,” says Cameron.

Mecca’s $1bn empire under pressure as beauty influencers fall out of love with retailer. Mecca is a marketing machine that captured Australian women, but has it peaked?

IMAGE COURTESY OF MECCA. FOR BEAUTY LOVERS, nothing heralds in the festive season like the launch of the MECCA holiday campaign. Every year the beauty retailer’s iconic pink packaging and best ...

A popular Australian influencer has taken aim at a beauty retail giant, slamming the brand over its new ‘50 cent’ makeup claim. This week, Jill Clark shared a five minute long video in which ...

A popular Australian influencer has taken aim at a beauty retail giant, slamming the brand over its new ‘50 cent’ makeup claim. This week, Jill Clark shared a five minute long video in which ...

In the video, Ms Clark also referenced Mecca Max’s Of Duty Blush Stick, with retails for $20 and has 6.5 grams of product. At a cost per wear of $0.03, Ms Clark calculated it could be used 667 ...