Something Wicked this way comes. As Universal Pictures gears up for the release of Wicked: For Good this fall, Mattel is ...

Parents who want to raise their children in a gender-nonconforming way have a new stocking stuffer this year: the gender-neutral doll. Announced in September, Mattel’s new line of gender-neutral ...

Parents who want to raise their children in a gender-nonconforming way have a new stocking stuffer this year: the gender-neutral doll. Announced in September, Mattel's new line of gender-neutral ...

As a developmental psychologist, I think Mattel’s gender-neutral dolls play an important role in better reflecting how kids see themselves. But it’ll take more to ensure that feminine traits ...

Mattel’s new line of gender-neutral dolls wants to “invite everyone in.” But adult shoppers may not be so willing to accept the invitation, with a recent survey finding only about 5% would ...

Capitalism! Mattel recently launched a new line of “gender-neutral” dolls, an intended correction for the heavily gendered norms fostered for decades by the toy industry. But Alex Myers, a ...

Mattel’s new Creatable World dolls have no assigned name or gender, but instead offer optional hairstyles and a gender-neutral wardrobe. The company developed the doll after families said they ...

Mattel either struck a blow for inclusivity or enlisted a doll in the culture wars. Both, probably. The toy company just announced the release of Creatable World, a line of gender-neutral dolls ...

Mattel said leading up to the release of these gender-neutral dolls that their research found that “kids don’t want their toys dictated by gender norms.” I’m skeptical about that. Research?

Children who want to play with dolls no longer have to choose between Barbie or Ken. Toy company Mattel is embracing the idea of gender-neutral toys with the announcement of their new product: a ...