In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

A Singaporean food influencer, Calvin Lee, experimented with matcha fried rice, incorporating matcha powder, eggs, garlic, ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

From Japan to Dubai and Riyadh, the world's most coveted green tea powder faces unprecedented supply constraints as demand begins to outweigh production capacity ...

Supply problems, compounded with increasing prices due to tariffs, have hit Seattle-area coffee shops hard, leading to a lowered inventory or no matcha at all.

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in general, but matcha feels like more than just an acquired taste, it feels ...