Marketing Tools Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, ...

Dive Brief: Accounting firm EY is bringing its suite of creative services, including design, sales, marketing and customer experience practices, under one umbrella called EY Studio+, per a company ...

Toys That Rock: Global Merchandising Services Makes Music Icons Shelfworthy With Licensing Expo in full swing, more deals are bound to be struck… ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that blends fashion heritage with pop-cultural power. Titled “Play with ...

Icon has done well focusing on driving trial efficiencies, with consulting services and technological advancements for patient identification and clinical trial management.

On Tuesday, professional and legal services company Harbor announced that it acquired marketing technology services company CLIENTSFirst Consulting. Financial details of the acquisition were not ...

This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts ...

Icon Solar offers turn-key solar installations in Ohio, Kentucky and Indiana. Read more about its solar services, costs and customer satisfaction.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.

How Web3 Marketing Changes the Game Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership.