Game marketing company takes down blog post bragging about how good it is at astroturfing Reddit after Reddit finds the post

V ideogame marketing company Trap Plan is taking heat for a marketing campaign that saw roughly 100 "organic-style posts and ...

Company Used Fake Reddit Posts To Advertise Game, Then Deleted The Evidence

Frontiers on Reddit,” goes into detail about how the agency used multiple Reddit accounts to create over 40 posts across multiple subreddits, including r/pcmasterrace and r/PlayStation5, to create “a ...
VentureBeat

Ayzenberg Group aims to accelerate the growth of game companies with better marketing

Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing. The company is unveiling Ayzenberg Accelerate, anchored by fractional consultants with ...
GamesIndustry

To build a great games business, unify your marketing and monetization strategy

More publishers are broadening their perspective from building great games to building great video game businesses. Gone are the days of developing games in isolation of marketing and monetization ...
GamesIndustry

PopCap Games hires marketing VP

PopCap Games has announced the hiring of Ben Rotholtz to the newly-created position of VP of Marketing. Rotholtz worked nearly a decade as a general manager in, and of, several business units at ...