Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Data-driven decisions are crucial; using first-party data and new models can guide smarter marketing moves. AI is reshaping ...

The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. There are several ...

For organizations ready to embrace the future, building the right infrastructure is the first step toward achieving ...

By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints.

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...