Is your marketing strategy driving real business results, or just collecting vanity metrics? Here's how to align marketing ...

Real time reactions during the CRM Playaz watch party for the Salesforce Connections 25 keynotes, featuring commentary from leading industry voices including Alan Berkson, Liz Miller, Jon Reed, Bonnie ...

Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...

Greg Thomas CEO of ContactOne based in Gawcott in the UK, which provides expertise, solutions, and services to businesses with the challenge of managing large amounts of customer contact, typically ...

Buyer journey mapping is a marketing and sales strategy that allows ... The first stage of the customer buying journey is awareness. Awareness refers to when a buyer realizes they have a problem ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

In B2B marketing ... of projects that demonstrate how we use the map to help our clients successfully market to their customers at the right steps of their buying journey. Break down the process your ...

Email marketing teams must have it easier because ... Conduct regular customer surveys and feedback analysis — 78% Implement customer journey mapping workshops — 43% Utilize customer journey ...