Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

Remember the early days of getting directions online? You'd go to a site like MapQuest, put in your start and end points, and print out 10 pages of turn-by-turn directions. It worked great... until ...

To optimize the customer journey It's essential to map the main touchpoints. Tools like HubSpot can be used to automate the ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

The acquisition adds marketing automation, customer engagement, and account-based marketing expertise, completing Mod Op’s ...

As privacy laws tighten and AI matures, CMOs are rebuilding personalization around transparency, governance and value ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

For decades, the question of how to best compensate a marketing partner has been dominated by a handful of models, each with ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...