AI is transforming the way businesses connect with their audiences, making interactions more intuitive, adaptive and ...

Prepaid gift cards are subject to high levels of fraud. New technology helps counter this, and can be used as part of loyalty ...

Optimizing the customer journey is crucial to the success of digital marketing strategies. Companies must adopt a data-driven ...

Marketing leaders should have a holistic understanding of all types of marketing, including navigating trends, AI tools and a ...

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

As Africa’s digital economy moves toward seamless, borderless transactions, Converge Africa 2026 is setting the agenda for ...