To optimize the customer journey It's essential to map the main touchpoints. Tools like HubSpot can be used to automate the ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...

The 2026 agenda has been shaped by an Advisory Board representing a cross-section of the continent’s most influential leaders ...

JourneyLab, built on AI and data-driven customer insights, enables teams to understand key audiences, map real buyer behaviors, devise and deliver personalized experiences, and continuously optimize ...

On Monday, 20 October 2025, a seemingly isolated technical glitch in Northern Virginia brought a significant segment of the ...

Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

With so much riding on year-end sales, small business owners can’t afford to wing it. The savviest ones, experts say, are already planning ahead — setting budgets, tightening operations and finding ...

The answer to shrinking ad budgets and a public used to free news is a cocktail of smart paywall strategies, diversified ...

Consumers are increasingly drawn to fresh, local, and seasonal foods, seeking not just products but experiences.