Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

Sunbit, the company building financial technology for real life, announces an integration partnership with the Reynolds and Reynolds Company, the leading provider of automotive dealership software, ...

Businesses are increasingly focusing on customer-centric strategies for growth, with CIOs and CMOs collaborating more closely ...

Aurora’s journey highlights how innovative digital solutions can bridge the gap between city officials and their communities.

Sridhar Vembu, Zoho’s visionary founder, known for his rural roots and a simple lifestyle, steps down as CEO and dons the hat ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

That decision-making process is a task software engineer Johnny Ray Austin has found himself increasingly drawn to as his career has progressed. Austin is the senior director of product management at ...

Customer relation management software manages employees data and information In this highly technical business environment CRM can be used to drive and enhance customer satisfaction Salesforce being a ...

Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.

Their story began with Danish financier Carl Frederik Tietgen and his merger of three Danish shipping companies to form DFDS.