Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Nothing can be more grounding than the fact he designed it at Sidmouth Library in between shifts at the Co-op in the town.

The Cultural Power Index tool, which was created by the group's consulting division, M&C Saatchi Consulting, will be used to ...

M+C Saatchi rebrands with ‘Cultural Power’, a framework designed to help brands harness cultural forces to drive demand and brand growth.

Meghan Markle sent influencer Amanda Hirsch - who runs the successful 'notskinnybutnotfat' podcast - a hand-written note ...

“We believe Cultural Power is the most significant driver of brand growth today,” said Zaid Al-Qassab, CEO M+C Saatchi Group. At the heart of the launch is the Cultural Power Index, a proprietary ...

The brand refresh marks a significant milestone for the global hospitality group as it paves the way to add nearly 300 properties to its portfolio by the end of 2027. It also follows the 2018 ...

A creative agency that hates rebrands. Provocative? Well, maybe not as much as you think. The clue is in the word itself: the ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

Following the launch of Cultural Power in December to the UK and Australian markets, the newly branded M+C Saatchi Group is ...

Major League Baseball's City Connect uniforms, which launched in 2021, have done exactly that. Nike has worked with MLB teams ...

A fun-loving man who says he was ‘nuts’ requested in his will to be buried in a Snickers-themed coffin, and a funeral home ...