A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Costco Kirkland products range from food products — like maple syrup, lasagne and coffee — to consumer goods, with many ...

ExxonMobil is marking the 100th anniversary of its Mobil Delvac™ lubricant brand, first introduced in 1925 to serve the ...

ExxonMobil’s Mobil Delvac brand is commemorating its 100th anniversary, marking a century of leadership in diesel engine ...

Costco sells house-brand motor oil under the Kirkland Signature label it uses for many other products. Does this oil pass the ...

Names like HEMI and Cummins elicit strong recognition, which is why it's odd that GM doesn't have a strong, recognizable ...