They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...

The Nets describe the new secondary logo as a “throughline of hoops with nods to Brooklyn’s unique style and our roots in New Jersey” and added that it’s “stylized for the borough.” ...