A version of this article appears in print on March 22, 2023, Section A, Page 13 of the New York edition with the headline: New Yorkers Don’t Love Their Logo Back.

The iconic “I Love NY” logo that has been emblazoned on t-shirts, mugs, and all sorts of memorabilia just got an update. Originally designed by Milton Glaser in 1977, the logo has been adapted ...

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

New York state has sent cease and desist letters to hundreds of knockoffs of the famous logo, created (for free!) by the late graphic design legend Milton Glaser.

Wellington Love has started a production company formally named w/Love. The company already has an inaugural slate of projects lined up.

The Brooklyn Nets rolled out a refreshed brand identity that features multiple logos, including one that turns the team's nickname into a net mid-swoosh.