Lou Tice studies a script before one of his filmed presentations. By Patti Payne – Columnist, Puget Sound Business Journal. Apr 3, 2012. Updated Apr 4, 2012 2:28pm PDT.

Lou Tice, founder of the Seattle-based Pacific Institute and self-help mentor to several generations of local coaches and athletes — including Jim Lambright, Pete Carroll and Steve Sarkisian ...