On October 27, 1994, the first online banner ad appeared, a 468 x 60 image for AT&T across the top of Wired Magazine’s HotWired site. Twenty years later, we’ve been through web 2.0, social ...

Beyond the Banner Ad. August 31, 2000. ... The ad opened a window into the Web auction, displaying a mini-photo as well as the constantly changing price and number of bidders. ...

DUSSELDORF, GERMANY (IDG) -- Advertising on the Internet has been "an absolute, complete, unmitigated failure," said Jason McCabe Calacanis, Editor and Chief Executive Officer of the Silicon Alley ...

The world's first banner ad - run by AT&T on hotwired.com in October 1994. ... Convo Media’s Harris said the days of ‘spray and pray’ banner ads are long gone, ...

Banner ads can make people aware of a product, associate a brand name with what a product stands for, lead to higher recall, build brand equity, and sometimes create a positive brand attitude. Ads ...