The London Eye's Instagram account featured the experience as part of its Stories. "Had a fun time @TheLondonEye this morning," Laura Tobin of "Good Morning Britain" wrote on Twitter.

The London Eye rotated backwards for the first time since it was opened on December 31, 1999. Find out why the popular attraction changed directions for an hour.

The London Eye is busiest between 11 a.m. and 3 p.m. during the UK school holidays, and is quieter at the beginning and end of their opening hours, which vary throughout the year.

Barbora Krejcikova beat the odds to become Wimbledon champion in 2024, getting the better of Jasmine Paolini in a thrilling ...

Standard tickets for the London Eye start from £27 per adult – rising to £33.50 if you book them on the day of your visit, while children’s tickets cost £30.

During her eight nights in London, Swift could add nearly $381 million to the U.K.’s capital economy, per data released by the Greater London Authority (GLA) on Thursday, June 20. About 700,000 ...

LONDON, ENGLAND - MARCH 22: People look out from pods on The London Eye after it's service was suspended on March 22, 2017 in London, England.

STATEN ISLAND, N.Y. -- When the London Eye was built in 2000 it was initially supposed to be a temporary attraction. But 18 years later, it’s one of England’s biggest tourist venues that ...

As the capital’s Number One visitor experience for the last decade, the lastminute.com London Eye provides a unique 360° view over the Thames, the Houses of Parliament, Big Ben, the city’s ...