Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

The design brief (right-click to save) currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.

A design brief shouldn’t be glib and isn’t necessarily easy to write. Advertising art director John C Jay says that the design brief for Nike’s controversial campaign for the 1996 Olympics ...