You've already seen plenty of trendy Stanley Quencher mugs, but the story behind the company's fantastical winged and crowned bear logo is still worth hearing.

The slogan, which debuted in 2016, has defined the conference's "unapologetic" culture and passion while irking the likes of others.

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...