7 effective lead-nurturing strategies. There are plenty of strategies you can use to nurture leads, but keep in mind that they can change over time.

I recommend selecting five KPIs and finessing them as you pivot future lead nurturing campaigns as needed. Example KPIs: CPL, conversion rate (per touchpoint), marketing-influenced revenue, sales ...

If you already have lead-nurturing campaigns set up, make sure they’re actually working. Set goals and key performance indicators (KPIs) for your campaigns to check what may need improvement.

Anatomy of a Lead Nurturing Email. Now that you’ve reviewed some of the best practices for plotting out email lead nurturing campaigns, give some thought to how you’ll compose each individual ...

For example, a prospect whose trial had expired and has not bothered to interact with the business again. A lead nurturing email campaign or a social media-based retargeting campaign can help resume ...

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. The post Finding the sweet spot between relevance and discovery in B2B lead nurturing ...

Measuring Your Lead-nurturing Campaigns - 01/17/2012. Events Home 2025 Events Calendar Upcoming Events Planning & Buying Awards April 14, 2025, NYC ...

Lead magnets are effective in driving demand generation in exchange for obtaining valuable information from leads. However, one of the biggest mistakes B2B businesses make is that they stop nurturing ...

Most B2B marketers understand the importance of lead nurturing, and they’re eager to get started. The key to a successful nurturing campaign, however, isn’t just about execution – it’s also about ...

An email drip campaign is an easy “set it and forget it” lead nurturing strategy. Here’s the concept: add each lead to your CRM, add them to a once or twice per month email campaign and they ...