The Brown Mascara Market Is Booming, but These Are the Formulas Worth Your Hard-Earned Dollars. Story by Morgan Schimminger • 1h. P art of the fun of makeup is that in comes in a range of colors.

Beauty lovers are ditching black makeup and switching to brown mascara, myself included. Here’s what’s inspiring the up-and-coming trend.

Lancôme Lash Idôle Mascara gives you a lash-lifting, volumizing effect that lasts all day without clumping. Perfect for a dramatic, wide-eyed look. This mascara by Lancôme makes my eyelashes ...

The mascara promises up to 17x more volume (Image: Lancome) ... Over at LookFantastic, the YSL Lash Clash Extreme Volume Mascara Brown 8ml has been reduced to £21.75 from £29.

Kathy Hilton, Kris Jenner and Kim Cattrall have all raved about Lancôme Lash Idôle Flutter Extension Lengthening Mascara. ... Millie Bobby Brown shows off her toned, tan body in tiny string ...

Both Brissette and Spieler recommend using brown mascara, rather than black mascara, on mature eyes. “When I do mature women for special occasions, I always use brown or black/brown mascara ...