Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit.

Lacoste also designed a custom logo featuring its iconic crocodile in Everglades habitat. The green collection will include the popular polo-style shirts. Prices range from $60 to $110.

Izod Lacoste, as the brand became known, initially looked like a flop; there weren’t many customers in the early ’50s for a pricey polo shirt (about $8 then) with a small crocodile sewn onto ...

The fit of the Ultra Dry polo is similar to a classic-cut Lacoste—I’m a size 6, essentially an XL, in both shirts—but the technical shirt’s raglan sleeves don’t have the tight, ribbed ...

Lacoste temporarily replaced its polo shirts' crocodile logo with the images of 10 endangered species to help counter the threat of extinction.