Lego has become one of the most successful toy brands of our time. AP. Lego has honed in on this market, selling massive sets like the 10,001-piece Eiffel Tower — yours for the steep price of $630.

Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," Marvel, DC, "Jurassic Park" and Pixar into building blocks.

Between 2019 and 2022, kidults’ contribution to the toy segment by sales has flourished from 23.4% to 28%. Their market for toys is now valued at €4.6 billion ($4.9 billion) across the U.K ...

In the 1980s, he said, the Tyco toy company “famously placed a full-page ad in The Toy Book with bold , black text in all caps: TYCO DECLARES WAR ON LEGO. It didn’t end well for them,” Zahn ...