Lego has become one of the most successful toy brands of our time. AP. Lego has honed in on this market, selling massive sets like the 10,001-piece Eiffel Tower — yours for the steep price of $630.

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024.

Lego customers also pinched pennies last year, buying lower priced sets, Christiansen told CNBC, but he added “they’re not trading further down.” 3 Overall toy sales have are down 1% through ...

Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," Marvel, DC, "Jurassic Park" and Pixar into building blocks.

In the 1980s, he said, the Tyco toy company “famously placed a full-page ad in The Toy Book with bold , black text in all caps: TYCO DECLARES WAR ON LEGO. It didn’t end well for them,” Zahn ...

Between 2019 and 2022, kidults’ contribution to the toy segment by sales has flourished from 23.4% to 28%. Their market for toys is now valued at €4.6 billion ($4.9 billion) across the U.K ...

When Jack Steel’s Lego toy slipped out of his backpack on his morning walk to school, he was heartbroken. “It was quite a special Lego man because I made him,” said Jack, 10, who had visited ...

Lego Group posted record sales and operating profit in the first half of the year as consumers scrambled to get their hands on the toy-brick maker’s sets. The Danish group booked $4.65 billion ...