This is the brand’s first AI Beauty Assistant, combining L’Oréal Paris' beauty expertise with advanced AI technology.

French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to ...

The prestige brand will join L’Oréal’s professional products portfolio, giving the French beauty giant an ‘increased foothold ...

Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the ...

These are the stories making headlines in fashion on Tuesday.

Product Features. Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays.

L'Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2 L'Oreal Paris 34922 ratings ...

L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target ...

The vegan, color-safe formula is also free from sulfates, parabens, ammonia and mineral oil, so it’s gentle enough to use once a week to keep your tone fresh and your hair soft between salon visits.

L’Oréal Group has acquired haircare brand Color Wow for an undisclosed amount, subject to regulatory approvals. The move ...

L'Oreal said it has signed an agreement to buy haircare brand Color Wow to strengthen the group's professional products portfolio. The deal, for an undisclosed sum, will close after the customary ...