Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday.. Consumers can say goodbye to the (already somewhat ...

The Kraft Heinz brand changes its look for the first time in 20 years. Welcome to "La Dolce Velveeta." Kraft Heinz Velveeta rebrands with new logo, ad campaign | Crain's Chicago Business ...

Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad showcases classic Heinz products paired ...