Kool-Aid Man is getting a makeover This computer-generated image provided by Kraft Foods Group Inc. on Friday, April 12, 2013 shows the new AP April 12, 2013, 1:04 PM EDT ...

As Kool-Aid Man’s star grew, so did his opportunities to branch out. The property got its own Marvel comic— The Adventures of Kool-Aid Man —as well as an Atari 2600 video game.

The liquid mix is a return to Kool-Aid's roots. It began as a syrup called "Fruit Smack" in 1920. The product wasn't modified into a concentrated powder until 1927, when it was renamed "Kool-Ade." ...

Kool-Aid Man gets new look April 12, 2013 / 1:41 PM EDT / AP NEW YORK Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and ...

The Kool-Aid man no longer has pants? Oh yeah. The "spokespitcher" recently got a make-over with a bit more attitude, timed for the product launch of Kool-Aid Liquid Drink Mix, sugar-free flavors ...

Kool-Aid man's svelte new look. (Image credit: Kraft Foods) In his decades as the face of Kool-Aid, the Kool-Aid Man has been known primarily for bursting through walls to offer up his ...

He completed the ensemble with a diamond-encrusted silvery double rope neck chain, with a large No. 1 pendant (for his uniform number) and a small Kool-Aid Man logo. Here’s a close-up look from ...

Though the fruity juice powder is now best known for the “Oh yeah!” of its Kool-Aid Man mascot, the recognizable anthropomorphic pitcher came along much later, after Kool-Aid was already a ...

Kool-Aid is unveiling a new look for its big red mascot, as the powdered drink brand looks to refresh its image and tout a new liquid mix. Kool-Aid Man not just a smiley face anymore Skip to main ...

The Kool-Aid Man made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000. The latest Kool-Aid man can be seen at right. By .

NEW YORK (AP) — Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for ...