Starting with a 1981 BMW M1 E26, Fieg's first order of business was focusing the build on the color of Techno Violet, the revered purple first introduced on BMW's E36-generation M3.

BMW and 'lifestyle brand' Kith have collaborated on a special-edition M4 that's limited to 150 copies worldwide and opens for orders on Oct. 23.

The Kith for BMW 2020 Collection will be available from October 23 at Kith retail locations, kith.com and a pop-up shop at 25 Kent Avenue in Brooklyn, N.Y., which is also where Fieg’s 1989 BMW ...

BMW. The 150 examples of the BMW M4 Competition x Kith that will be available to the public will come in three colors, all matte paint finishes: Frozen Dark Silver, Frozen Brilliant White and the ...

Starting with a 1981 BMW M1 E26, Fieg's first order of business was focusing the build on the color of Techno Violet, the revered purple first introduced on BMW's E36-generation M3. Kith ...

BMW restored Fieg's personal original M3 and turned it into a one off BMW x Kith E30. It looks like it just came off of the showroom floor, and the want is real.

First came the cars, and now the clothes. Kith and BMW came together to rebuild the 1989 E30 M3, the late Eighties model that Ronnie Fieg recalls as his grandfather’s prized possession, and the ...

Kith’s founder Ronnie Fieg happens to be a big BMW enthusiast, owning a pristine example of an E30 M3 himself, with Kith to also offer a 96-piece collection of exclusively designed apparel and ...

This special, new BMW M4 Competition with the funny nose was styled by Kith founder Ronnie Fieg, who already owns a classic E30 BMW M3, and this new one is styled to look like his old one.

Kith founder Ronnie Fieg continues his streak of refreshing our favorite vintage Bimmers with a 1981 BMW M1 clad in Techno Violet paint.