Starting with a 1981 BMW M1 E26, Fieg's first order of business was focusing the build on the color of Techno Violet, the revered purple first introduced on BMW's E36-generation M3.

Beyond that, though, the Kith touch is seen throughout the vehicle, much of which is inspired by Fieg’s personal E30-generation BMW M3 and an M4 design study. Perhaps most notable is that the ...

October 19, 2020 Exclusive: Kith’s Ronnie Fieg Teams With BMW for a New Collection Inspired by His E30 M3 The designer and entrepreneur outlines what inspired his Kith for BMW 2020 Collection ...

On the other hand… there’s that face. Clearly, however, the new M3 and M4 front end wasn’t shocking enough to put off Ronnie Fieg. The founder of New York-based lifestyle brand Kith is a longtime BMW ...

Kith founder Ronnie Fieg continues his streak of refreshing our favorite vintage Bimmers with a 1981 BMW M1 clad in Techno Violet paint.

Chapter one of this collab was anchored by the new limited-edition 2021 BMW M4 Design Study by Kith and Fieg’s own rebuilt 1989 E30 M3.

The brand has run a gamut of collaborations with BMW, ranging from a limited edition BMW M4 Comp to an as-yet-unrevealed retro collaboration that Kith's owner, Ronnie Fieg has teased.

Kith founder Ronnie Fieg continues his streak of refreshing our favorite vintage Bimmers with a 1981 BMW M1 clad in Techno Violet paint.