For the last 18 years, the Sacramento Kings have been defined by a royal purple, black and silver identity, featuring a multifaceted logo comprised of two elongated lances behind a centered crown ...

King’s Hawaiian’s former logo, adopted in 2018, included a thin, uppercase serif font, encased in a pointed crown and surrounded by a bursting floral motif. Kate notes that the look had a “messy” ...

Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive ...

Burger King introduced its first rebrand in 20 years in January. Two designers told Insider that the design successfully incorporates the brand's original look. The new logo uses shapes and colors ...

We've already mentioned Futura, but the absolute king of sans serif typefaces for logo design is Helvetica. It's just so versatile: bold and declarative when used in all-caps in The North Face ...

After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

And it should be noted, the Kings’ final logo redesign will not be in black and white—the photos that leaked are the trademark filings. It’s unknown what the colors will be on the final version, but ...

Looks pretty good, if so. We've known for a bit that the Kings are on schedule for a new set of logos — or "brand identity," or whatever we're supposed to call it — for the 2016-17 season.

The Kings' new logo is heavily inspired by the '90s look sported by Gretzky in his peak, but features the 1967 crown and other slight updates.