He chose the regal "Kings" moniker and purple and gold colors inspired by royalty. The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels.

The Kings are going back to the Wayne Gretzky days with their new/old look. ... The update features elements from the franchise’s 1990s logo and the original crown from 1967.

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from ...