If you’re a fan of tuner content, you’ll be right at home. The channel has everything from DIY upgrade videos to dyno charts (yes, Power Wheels dyno charts) for all types of diminutive racing ...

Several Hot Wheels sets now use a Speed Snap Track System, making it easier (and faster) to put together each course.

Get ready for an exhilarating ride as we explore the incredible Hot Wheels CASTLE track! In this video, we dive into the excitement of racing through an epic castle-themed track. Watch as cars speed ...

A full range of F1 Hot Wheels die-casts is coming, ... Either way, it’s pretty neat to see these two brands come together and bring the excitement of F1 racing to kids and everyday people.

The Hot Wheels team conducted a consumer survey that revealed less than a third of kids ages 3-6 were able to assemble traditional Hot Wheels track sets independently, pointing to a significant ...

Hot Wheels sales are on fire, powered by adult collectors and nostalgia. The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Kicking off in 2018 to celebrate the 50th anniversary of Hot Wheels, the annual Legends tour has grown to include more than a million participants around the globe. Now, contestants have been ...

It might not be a big-name car brand like Kia, Tesla, or Isuzu, but Hot Wheels will share floorspace with heavy hitters at the 2025 Melbourne Motor Show. Confirmed as an exhibitor, the Hot Wheels ...

Hot Wheels and Ferrari are collaborating on model cars for the first time in 10 years. The new toy collection will feature classic cars and new supercars alike.

EL SEGUNDO, Calif., May 12, 2025--Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its tracks and playsets to feature a Speed ...

Today, Mattel, Inc. announced that Hot Wheels ®, the number one selling toy in the world 1, is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track ...