"Keratin treatments are semi-permanent hair straightening treatments that smooth and add shine to frizzy hair," Fitzsimons says. But the term "keratin treatment" is actually a misnomer.

The formaldehyde in keratin hair treatments has been flagged as potentially cancer-causing. ... The treatment itself is then followed by a blow out and flat iron process seven times, ...

If you’ve ever wanted straighter, sleeker, and shinier hair, then you may at some point have considered investing in a keratin treatment. This popular hair treatment has been around for decades ...

In fact, Ibgui said, the Glencoe salon alone did more than 800 keratin treatments last year, generating about $240,000 in business. In addition, he sold more than $35,000 in keratin-based home ...

The treatment was a three-step process: First, my stylist, Rae Cotto, washed my hair with a clarifying shampoo, before she blow dried my hair. (Note: Keratin is not for those who are heat-averse.

In order to understand what keratin is, it’s important to know what it isn’t: The latest treatments share little or nothing in common with the dreaded Brazilian hair straightening treatments ...

Choosing the right hair treatment is crucial for managing frizzy, damaged hair. Keratin treatments reduce frizz and add strength, while hair smoothening relaxes curls. Hair botox deeply nourishes ...

Keratin treatments (also known as Brazilian blowouts in some salons) is the chemical process of temporarily smoothing frizzy hair. "Keratin treatments smooth the shafts of naturally frizzy or ...

Keratin Treatments don't always ... The first time I received the keratin treatment, my hair felt like it had been ... If I had known that formaldehyde was involved in this process, ...

We talked through my hair practices and desired results. I wanted to be able to switch between wearing my hair curly and straight – and Cotto confirmed that a keratin treatment would be perfect for ...

Here's everything you need to know about keratin treatments, including their pros and cons, what to expect during your appointment, how they work, and more. Search Fashion ...