The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The university also announced that the student center will remain open daily from 11 a.m. to 3 p.m.

The Orange City Schools now has an official Lion logo that can be used districtwide. It was approved Monday by the Orange Board of Education.

BLOOMINGTON, Ind.–Indiana University has reintroduced the Bison as its official mascot, naming it “Hoosier The Bison.” The ...

The Trump administration demanded the ouster of the University of Virginia’s president, Jim Ryan. Unfortunately, he complied.

“Our newest buffalo calf, who’ll be Thunder XVI when she assumes her duties, is a welcome addition,” Jones said. Read more WT and community news here.

West Texas A&M University may have a new mascot trolling the sidelines this football season.

Purdue Logo Sheet The Purdue brand is built upon the fundamental truth of our history and the strength of our identity. The way our brand is expressed — its look, feel and tone — reflects what Purdue ...