Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

After plenty of hype for a Game 7 matchup between two of the league's rising stars, Luka and the Dallas Mavericks ended the ...

New Balance, a brand once associated with daggy dads has become a fashion and performance powerhouse. VP Darren Tucker explains how ...

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, new era of college athletics, is that it amounts to a big, fat L for ...

New Balance and Leonard's latest colorway of his signature KAWHI IV shoe in Purple Punch and Signal Pink, launched globally earlier this month for a suggested retail price of $160 in adult sizes.