With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Tyrese Maxey will release his own two-shoe PE colorway with New Balance. Check our Sneakers news for more breaking content!

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

NBA Draft concluded with several impressive selections. The San Antonio Spurs selected Dylan Harper as the second overall pick. However, his jersey number with the Spurs generated considerable ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

After one college season at Arizona, Bryant becomes the second player in Corona Centennial High history ever selected in the first round, joining Jared McCain (2024).

After the NBA's lockout concluded, McDyess signed as a free agent to return to Denver, where he immediately had the best ...

Pelley called it a hard day and praised Ujiri’s “monumental impact” on the Toronto Raptors, after MLSE announced Friday it has ousted the team’s president and vice-chairman, whose 13-year tenure ...

While there is mutual interest between the San Antonio Spurs and Kevin Durant, according to ESPN's Shams Charania, the Spurs "have not been the aggressive team" in trade talks for the 15-time All-Star ...