“Shrewd” is how Mika Nishimura, a design professor at Tokyo’s Meisei University, describes the way Hello Kitty conquered the worlds of commerce, fashion ... of “kawaii,” which is ...

The famous collab is back, brighter than ever, and finally available to shop ...

Gyaru fashion and style, a vibrant Japanese subculture that first emerged in the 90s, is making a well-deserved fashionable ...

Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii. Inspired by the Japanese concept of “cuteness” by the creators of Hello ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.

It's not just pop, sparkling and kawaii. Recently I've been ... Could you advise me on fashion? When I go abroad, I try to incorporate Japanese motifs in my costumes. When I play my concerts ...

Kawaii means cute or adorable In Japan, but it also refers to a style ... and evolution is a can’t miss for any fan of funky fashion and maximalism. Happy 108th birthday Monterey Park!