Google, in its defense, argues that it makes it clear to users that Incognito mode isn't fully private, and that its users have already consented to have their data tracked by the company.

He was referring to the image of sunglasses under a hat that pop ups with a message, “You’ve gone Incognito,” when a user opens a new tab to browse privately.

Incognito mode is just that; it’s a way to hide as you travel the web. As realized in Google Chrome, Incognito mode hides your browsing history so others can’t see the websites you’ve visited.

While "incognito mode," or private browsing, prevents data from being logged on your device, it does not make your activities invisible to search engines or other third parties. (AP Photo/Seth ...

Victoria Beckham Goes Incognito Mode in Her Favorite Coat. By Hannah Jackson. March 3, 2025. ... The sole deviation from her brand were her Bottega Veneta shield sunglasses. Victoria Beckham in ...

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