Long before the days of celebrity endorsement deals, these iconic mascots were repping restaurants and snacks.

Levi’s has a potential source of untapped growth: sales to women, who barely make up 40% of company receipts, CEO Michelle ...

After being hired by company founder Ray Kroc, Schrage left his mark on all parts of the fast food company’s brand. He was ...

Controller-clutching players of a certain age may lament the mediocre (at best) video game movies of the '80s and '90s, but ...

Dodge brings the iconic Viper GTS-R to Fortnite and Rocket League. Legendary performance meets next-gen gaming with a high-octane digital debut. Dodge accelerates into one of the ...

Wedgewood Partners analyzes its new Hermès position and the structural advantages of the ultra-luxury market. Read the full ...

Every year brings with it the sad loss of some of our favourite celebrities – and so far 2026 is proving to be no exception.

The sixth-generation 4Runner wants to rule the road and the wild, but a wise driver picks their trim and engine carefully.

George E. Johnson Sr. was a pioneer in Black hair care whose multimillion dollar business was the first Black-owned company ...

Pizza Hut has faced many struggles since its heyday in the 1990s. We're breaking down some of the biggest failures in the ...

Fox buying 33% of IndyCar signaled a needed change; will it work? Part II of IndyStar's series exploring how it reached that ...

Since signing Shohei Ohtani, the Dodgers landed 20+ Japanese sponsors, boosting annual revenue past $200 million.