[Image: courtesy Larry Buchanan] Glaser designed the I ♥ NY logo for a New York state tourism campaign in 1977 pro bono. Initially, he thought the campaign would last six months—not decades ...

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

'I love Norwalk' is city's new logo, as Lamont proclaims it 'probably the most popular city' in CT By Katherine Lutge , Staff Writer Updated Aug 2, 2023 10:22 a.m.

Become a paid member to listen to this article. The iconic “I Love NY” logo that has been emblazoned on t-shirts, mugs, and all sorts of memorabilia just got an update. Originally designed by ...

Milton Glaser, the groundbreaking graphic designer who adorned Bob Dylan's silhouette with psychedelic hair and summed up the feelings for his native New York with "I (HEART) NY," died Friday, his ...

But the “I Love New York” brand is more than just a cheesy tourist item: it’s a state-owned logo that made $1.83 million dollars in licensing fees this year alone.

Milton Glaser, designer of "I Love NY" logo, has died at age 91. June 27, 2020 / 6:37 PM EDT / AP Inside the pages, and websites, of New York Magazine .

The logo was updated after the 9-11 terrorist attacks to read “I Love NY More than Ever” and depicted a small bruise on the heart. Glaser continued working up until April.