Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

Science has become obsessed with publishing numbers. With this new satirical proposal, have we reached peak metric?

Growing too fast breaks more than servers, so the trick is knowing your real metrics, fixing your data and scaling only when ...

Research company NIQ has launched a new metric to measure how well FMCG companies covert visibility into sales, with ...

Only three countries the US, Liberia, and Myanmar—officially use the Imperial system as their primary standard, a legacy of ...

Electric vehicles’ power is always stated in kW. How is this different from the hp and bhp referred to in the context of power for internal combustion engines? Kilowatts – or kW – is the unit of power ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned ...

Abhishek Shrivastava, VP of Product Management at LinkedIn, shared in an interaction with e4m that 51% of SMBs in India use ...