Shoppers are gutted as WH Smith has shared a goodbye video after 233 years in UK high streets. It comes after the iconic ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

A brand is a name, logo, word, mark, ... But maintaining high brand recognition also requires consistent messaging and constant efforts to keep the brand in front of consumers.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...