Old Style was first made as a premium beer at G. Heileman Brewing Co. in La Crosse in 1902. Heileman was the city's major brewer from 1858 until the mid-1990s and is the predecessor of City Brewery.

For nearly a century, Old Style was the No. 1 brand for La Crosse, Wis.-based G. Heileman Brewing Co., which advertised the beer as “fully kraeusened” and made with pure artesian well water ...

Old Style continued to be brewed by Heileman in La Crosse for almost 100 years — barring prohibition — until the company was bought by Stroh’s in 1994.

Old Style, which was Heileman's No. 1 beer for nearly a century, helped start Oktoberfest USA in La Crosse roughly 65 years ago. The brand rights to Old Style went to Pabst in 1999 after the Stroh ...

It was Heileman’s son-in-law and successor, Emil T. Mueller, who introduced Old Style Beer in 1902. G. Heileman Brewing Co. remained a local brewery until 1959, when, under the efforts of ...

Old Style Oktoberfest is a Märzen style beer that pays homage to the German heritage of Gottlieb Heileman, the original owner of the company that created Old Style. Oktoberfest will also be ...

In November, the production of Old Style beer is returning to where it began — La Crosse, Wisconsin, Pabst Brewing Co. announced.

The beer was the cornerstone of what was then the G. Heileman Brewery. The brand helped the company become one one of the the largest brewers in the country. The brand dates back to 1902 according to ...

Old Style is going home. Beginning in November, the beer will be brewed in La Crosse again, where it was first brewed in 1902, after spending 24 years in Milwaukee as part of Pabst Brewing, the ...

Old Style beer, a Midwestern favorite first brewed in La Crosse in 1902, is returning to its original brewing facility for the first time since 1999. Old Style beer to be brewed in La Crosse again ...

Old Style, often nicknamed “Chicago’s Beer” for its popularity in that city, was invented in La Crosse by Heileman Brewing, which operated in La Crosse for over 130 years and was at one time ...