A framework developed by studying the Health Equity Accelerator at Boston Medical Center can help healthcare organizations ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical ...

Motorimagery EEG classification plays a crucial role in non-invasive Brain-Computer Interface (BCI) research. However, the performance of classification is affected by the non-stationarity and ...