The handmade mug evoked more love and led to a higher willingness to pay – but only for those with a “low-locomotion” orientation. High-locomotion individuals didn’t react in the same way.

FLINT, MI -- As Valentine’s Day approaches, up to 1,500 shoppers found their way to the Flint Farmers' Market on Saturday, Feb. 8, for the annual Flint Handmade Valentine Craft Market. Shoppers ...