For Alexandre Ricard, Chairman and CEO of Pernod Ricard, "With Almave, Lewis Hamilton and Casa Lumbre have designed something that is truly exceptional in terms of quality, taste, and positioning.

Pernod Ricard has acquired a minority stake in Lewis Hamilton’s non-alcoholic agave brand Almave. The Formula One driver developed Almave with Mexican drinks incubator Casa Lumbre and investment ...

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Seven-time Formula One world champion Lewis Hamilton co-founded the brand, alongside drinks incubator business Casa Lumbre and investment group Copper, last year. Pernod Ricard did not disclose ...