Consumer demand for value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

Cocktails are popular across the US, but Midwest mixology gets overlooked. From a Horsefeather to a Chicago Fizz, these are ...

I stopped drinking alcohol nearly a year ago, both for my physical and mental health. Since saying goodbye to booze, I’ve ...

Liquid Death, the popular canned water company, confirmed to USA TODAY it will begin selling an energy drink in January 2026.

A citrussy alcohol-free 'gin', perfect when teamed with tonic and a slice of fruit. Pentire use plants found along the ...

From Aperol spritz to Campari spritz and Negroni and Tiny Martini, discover the drinks trends that are leading summer 2025 ...

Public drinking of alcohol is now legal in New Hampshire, thanks to HB 467, which gives adults the green light to purchase to ...

Everyone can be Irish on St. Paddy's Day, especially with a green drink in hand. From cocktails to mocktails to beer, you'll find the right way to celebrate.

Manitowoc joins the growing trend of Northeast Wisconsin cities with designated outdoor drinking areas. The new zone allows ...

These are the best non-alcoholic drinks you and your guests will love, whether for a small get-together or a larger party. Plus, no hangover!

Scots are set to sweat this weekend at TRNSMT, as 150,000 revellers descend on Glasgow Green in a 29C heatwave hotter than ...